Lately, we’ve been giving a lot of thought to the word “natural.” Although it’s widely used on food labels, “natural” is not defined by food labeling regulations. That means each company can apply its own idea of natural—and consumers are left to wonder what the word really means.
Silk® was one of the original natural brands, and we believe as strongly as ever in the values that founded the natural foods movement decades ago. But even more importantly, we believe it’s our responsibility to provide accurate, meaningful information on our labels—and to adapt over time as consumers’ needs change. So we’ve chosen to remove the potentially confusing words “all natural” from our package, while keeping the facts you need clear and easy to find.
We know this might raise a few questions. First and most importantly, we want you to know that Silk still meets the same high standards for ingredients and processing that we’ve upheld for years. We’re a leading supporter of the Non-GMO Project, and every product we offer is enrolled in their verification program. As always, our organic products are certified by the USDA Organic Program.
In other words, the language on our package has changed, but the promise of Silk remains the same: to bring you delicious, nourishing, wholesome products you can feel great about—the same kinds of food we’d bring home to our own families. That means using ingredients that are grown responsibly, preparing them with care and integrity, and skipping things like artificial colors and flavors and genetically modified ingredients.
We hope this answers your questions, and if it raises a few new ones, that’s OK, too. Let us know and we’ll talk about it together.