I absolutely LOVE this chocolate milk! Its probably one of the best ones I've ever tried! The main issue I'm having, is because there is not enough of a demand for this product, most stores discontinued it. My local Fry's Dairy Manager did say he'll try to order this product for me and keep some in the back if he can which makes me so happy! I haven't had chocolate cow's milk because I'm severely lactose intolerant and I just can't drink it anymore so when I tried this one, I almost started crying!