Turn back the calendar a few decades to when our founder conceived the notion of starting a tofu company. Although soyfoods weren’t yet mainstream, we recognized early the health benefits of a plant-based diet. Then we just had to win over the rest of America!
Even back then, Boulder proved the perfect springboard for colossal leaps in thinking. Our plans and enthusiasm caught the attention of a local investor who pitched in $2,000 of startup funding in 1977. We experimented with all plant-based foods: meatball sandwiches, sausage, burgers, hot dogs, pizza, salad dressings, mayonnaise, drinks, pies, cakes, muffins, granola, non-dairy ice cream, edible seeds and nut butters. And our big thinking was rewarded, as enthusiastic customers formed lines out the door waiting to snap up our delicious and innovative creations.
Over time, WhiteWave expanded from a tiny retail deli to a good-sized manufacturing facility. Our growth was characterized by plateaus and valleys marking the struggles of a small, undercapitalized business with a big idea—and an equally formidable learning curve.
Our big break came in 1978 when a supermarket chain signed on to carry our goods. Initially all things soy were parked in the produce section, where temperatures weren’t ideal. But before long, Silk soymilk—in plain, honey-sweetened and carob-maple flavors—migrated to the refrigerated case, right next to dairy milk.
The more we learned about the happy consequences of eating plant-based foods, the more passionate we became about creating new Silk products—and new Silk fans. We think of it as spreading the joy of Silk, one taste bud at a time. And as it turns out, America is just as excited about delicious plant-based foods as we are.
Today, our popular almondmilks and coconutmilks stand side-by-side with our soymilks, and a host of other delicious options—from blends to creamers to non-dairy yogurt alternatives—that all proudly carry the name Silk.
Whether you’re sold on Silk because of the benefits of plant-based nutrition or you just love the taste, our products still reflect the same Promise that got us started in the first place: Begin with plant-based ingredients that are grown responsibly, and keep them as close to nature as we can.
For us, good taste and good nutrition are just the start. We believe in being a good neighbor, too. So we’ve always supported folks who share our values and want to change the world for the better. As Silk has grown, so has our definition of neighborhood, expanding to touch the communities in which we do business and the environment we all share.
From our commitment to renewable energy and resource preservation to our passion for the Non-GMO movement, we recognize that every business decision we make has a significant impact on people and the planet.