Turn back the calendar a few decades to when our founder conceived the notion of starting a tofu company. Although soyfoods weren’t yet mainstream, we recognized early the benefits of a plant-based diet. Now we just had to win over the rest of America!
Boulder, Colorado: Home to alternative thinkers
Even back then, Boulder proved the perfect springboard for colossal leaps in thinking. Our plans and enthusiasm caught the attention of a local investor who pitched in $2,000 of startup funding in 1977. We experimented with all plant-based foods: meatball sandwiches, sausage, burgers, hot dogs, pizza, salad dressings, mayonnaise, drinks, pies, cakes, muffins, granola, non-dairy ice cream, edible seeds and nut butters. And our big thinking was rewarded, as enthusiastic customers formed lines out the door waiting to snap up our delicious and innovative creations.